Eddie Kaufholz

The New Activist 002 : Seth Goldman

Eddie Kaufholz
The New Activist 002 : Seth Goldman

This week we learn from entrepreneur and CEO - Seth Goldman. He'll share the fear and excitement of starting a business that's more than a business.  And, he'll explore what it means to lead a mission of honesty onto the world stage. 

The New Activist is presented by International Justice Mission. IJM is working to end slavery in our lifetime and won't stop - until all are free. Kindly go here to become a Freedom Partner.

Seth Goldman co-founded Honest Tea in 1998 with his Yale Professor Barry Nalebuff. In March 2011, Honest Tea was acquired by The Coca-Cola Company and Honest Tea’s mission of becoming the first organic and fair trade brand was now in the world's largest distribution system.  
In 2016, Seth transitioned to a new role at Honest Tea as TeaEO Emeritus and Innovation Catalyst for Coca-Cola’s Venturing & Emerging Brands business unit. 
Seth lives with his wife and three sons near Honest Tea’s Bethesda, MD headquarters.

Twitter + Website


We don’t say we’re a socially responsible business because that suggests that we’ve arrived. Our mission always drives us to deepen what we’re doing
— Seth Goldman, The New Activist